What’s the Ideal Length for Your Animated E-Learning Content?
Distractions make focusing challenging, but animated content, rather than static images, captures attention more effectively. These guidelines help create engaging e-learning content.
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In today’s world, distractions are everywhere, making it increasingly difficult for us to focus. Moving content, such as animations, has a distinct advantage over static images when it comes to capturing viewers' attention. But what’s the optimal length for your animated e-learning content?
Keep it Interesting
For general explainer videos, as well as sales and marketing clips, the sweet spot is typically under one minute. Viewers might lose interest if the content drags on, so it's crucial to convey your message quickly before their attention shifts. E-learning content, however, is a different ball game. The audience is usually more invested, particularly if they are employees engaging with material relevant to their roles. This means they generally have a longer attention span.
Engagement of the Viever
To maximize engagement and retention in e-learning, we recommend microlearning. This approach not only keeps the viewer engaged but also helps reinforce the material. At SkillGround, you can create comprehensive e-learning modules using various components like animated slides, questions, and animated videos, all easily customizable with our extensive clip library.
How Long?
So, how long should your animated videos within your e-learning be? We suggest keeping them under three minutes. This duration is long enough to deliver substantial content without overwhelming the viewer. Complement these videos with animated slides and interactive questions for a well-rounded learning experience.
Clarity and Attention
Having produced hundreds of animated videos at SkillGround, we’ve found that about 120 words equate to one minute of video. This pace ensures clarity and maintains the viewer’s interest without overload. With these guidelines, you can create engaging, effective e-learning content that keeps your audience attentive and their e-learning experience enjoyable!
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