Privacy Policy

Last updated: 2026-04-13

SkillGround AB (org.no 556901-1561) ("SkillGround", "we", "us") processes your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish legislation. This policy describes what data we collect, why, and your rights.

1. Data Controller

SkillGround AB, based in Helsingborg, Sweden, is the data controller. Contact us at privacy@skillground.com for questions about your personal data.

2. Data We Collect

We collect the following categories of personal data:

Contact forms

Name, email address, company, and your message. Legal basis: legitimate interest (handling your enquiry).

Demo bookings

Name and email address via a third-party service (Cal.com/Calendly). Legal basis: pre-contractual measure.

Analytics cookies

Anonymised usage data via Google Analytics 4, only after your consent. Legal basis: consent.

Technical cookies

Language preference and cookie settings. Legal basis: legitimate interest (website functionality).

3. How We Use the Data

We use your data to: - Respond to enquiries and contact forms - Schedule and conduct meetings - Improve our website based on aggregated analytics data - Send relevant information if you have requested it

4. Retention Periods

Contact form data is retained for 12 months after the last interaction. Analytics cookies have a maximum lifespan of 2 years. You can request deletion at any time.

5. Third-Party Sharing

We only share personal data with the following categories of recipients:

-- Google LLC (Analytics) - USA, EU Standard Contractual Clauses
-- Google Cloud Platform (Hosting) - Finland (europe-north1)
-- Cal.com/Calendly (Bookings) - USA, EU Standard Contractual Clauses
-- Anthropic (AI services) - USA, EU Standard Contractual Clauses

6. Your Rights

Under GDPR, you have the right to:

-- Access - request a copy of your personal data
-- Rectification - correct inaccurate data
-- Erasure - request deletion of your data
-- Restriction - restrict certain processing
-- Data portability - receive your data in a machine-readable format
-- Objection - object to processing based on legitimate interest

Send your request to privacy@skillground.com. We will respond within 30 days.

7. Security

We protect your data with encryption in transit (TLS), encryption at rest, and restricted access. Our infrastructure is hosted in the EU (GCP europe-north1, Finland).

8. Supervisory Authority

You have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY), www.imy.se.

9. Changes

We may update this policy. Material changes will be announced on the website. The latest version is always available on this page.