We make training people actually remember
From 10+ years of explainer videos to an AI-driven platform that changes how organisations learn.
Our story
From Adme to SkillGround
It all started with a simple insight: complex information needs to be explained visually to stick. Under the name Adme AB, we produced explainer videos for Nordic enterprises for over 10 years. We saw what worked and what did not.
In 2019 we took the step from pure production agency to technology company. We built the SkillGround platform: AI-assisted tools that make it possible to create engaging training faster and cheaper than ever.
Today we are a hybrid model: a platform and a production studio in one. AI helps us produce faster, but it is the people on our team who ensure the quality.
Milestones
Our journey
Adme AB founded
We start producing explainer videos for Nordic companies. Focus on making complex subjects understandable through animation.
Adme AB founded
We start producing explainer videos for Nordic companies. Focus on making complex subjects understandable through animation.
SkillGround platform begins
We start building our own platform. The goal: make professional e-learning accessible to more people.
SkillGround platform begins
We start building our own platform. The goal: make professional e-learning accessible to more people.
AI integration
Claude, ElevenLabs and proprietary AI integrated across the entire production pipeline. Delivery times cut in half.
AI integration
Claude, ElevenLabs and proprietary AI integrated across the entire production pipeline. Delivery times cut in half.
SkillGround 3.0
Third generation platform launched with Animate, Build and Launch. Draft Library reaches 5,000+ clips.
SkillGround 3.0
Third generation platform launched with Animate, Build and Launch. Draft Library reaches 5,000+ clips.
International expansion
Platform supports 14 languages. We grow beyond the Nordics with new clients across Europe.
International expansion
Platform supports 14 languages. We grow beyond the Nordics with new clients across Europe.
Mission & values
What we believe in
Better learning, faster
We want to create training people actually remember. Visual, engaging, and tailored to the audience.
Quality without compromise
AI assists, humans perfect. We use technology to accelerate production, not to replace craftsmanship.
Swedish craftsmanship meets modern technology
Founded in Sweden with over a decade of experience. We build long-term relationships with our clients.
Founders
Leadership
Simon Hedberg
CEO & Co-founder
Product strategist and technical visionary. Drives SkillGround's product development and business strategy. Background in digital innovation and platform building.
Rickard Bengtsson
Creative Director & Co-founder
Leads all creative production at SkillGround. Responsible for visual identity, animation quality and the entire studio output. Over 10 years of explainer video experience.
Network
Our extended family
Beyond the core team, we work with a network of 20-30 freelance specialists in animation, illustration, voice acting, scriptwriting and translation.
Made in Sweden
Headquartered in Helsingborg. All data hosted within the EU. GDPR compliant from the ground up. We care about data protection as much as our clients do.
Want to know more?
Get in touch and we will tell you how SkillGround can help your organisation.