Methodology

The Snowball Effect

Every new clip builds on previous ones. The result: faster production, lower cost and a growing library of reusable content.

How it works

Three steps to exponential value

1

Build your first clip

Start with an explainer video. You get a finished clip and at the same time reusable assets are created: characters, backgrounds, animations and Voice Over.

2

Reuse and build on

Every new clip reuses parts from previous projects. It is faster, costs less and the look stays consistent across your entire library.

3

Value grows exponentially

The more clips you build, the larger your clip library becomes. New clips take less time, cost less and quality increases. That is the snowball effect.

Compound value

Traditional video production starts from scratch every time. With the snowball effect you reuse 40-70% of existing assets. Clip 10 costs a fraction of clip 1, but maintains the same quality.

Start your snowball

Book a demo and we will show you how the snowball effect works for your organisation.