Technology

Explainer video for warehouse solutions as an IBM partner

As part of IBM's accelerator program, SkillGround produced explainer videos for RFID-based warehouse solutions - with a visual style and clip library that could be reused in future projects.

Key figures

IBM

Partner

Ericsson

End client

Video

Format

Preferred

Status

The Challenge

IBM was looking for a production partner who could quickly take complex technical concepts and make them understandable through visual storytelling. The specific assignment involved RFID-based warehouse solutions for Ericsson, where the message needed to reach decision-makers who didn't necessarily have a technical background. IBM needed a partner who understood how to create visual assets that didn't just work for a single project but could be built upon - a clip library and visual language that IBM could reuse.

The Solution

SkillGround produced an explainer video that broke down the RFID warehouse solution into clear steps with animations designed to be modular and reusable. Production included creating a visual language and clip library specifically for IBM's technical communication. This approach - where each production builds a library that makes the next project faster - is the foundation of SkillGround's Snowball Effect model. The collaboration led to SkillGround becoming part of IBM's accelerator program, meaning SkillGround is recommended as a production partner for IBM's customers and partners.

The Results

The explainer video gave Ericsson's and IBM's sales teams a concrete tool for demonstrating the warehouse solution without technical demos. The collaboration resulted in SkillGround becoming a preferred partner in IBM's accelerator program, a position that provides access to IBM's customer network and projects. The visual clip library created in the project has been reused in subsequent IBM-related productions. [AWAITING DATA: Specific results on conversion and usage pending approval from IBM.]

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